The Brand Archetype Workbook (digital)

NOK 350.00

A workbook that guides you on how to add your personality into your business, and how to activate it into an authentic brand.

The Brand Archetypes exercise is the process I lead all of my clients through, and it is a foundational part in all Brand Strategy project.

My intention with this workbook is to enable you to do this work on your own in your own way. Use it to spark inspiration or to create your own Brand Archetype that can guide you as you build your business and brand. .

By completing this workbook, you will have gained a lot of insight about your and your business’ values, purpose and ambition. You’ll be guided on how to activate it into an authentic brand.

Practical tools to:

  • Learn how to use a framework to ground you in value-driven decision making in your design, communication, business development, operations, user experience, etc.

  • Explore and define your Brand Archetype through structured questions

  • Create your own guidelines on how to activate the red thread in all parts of your business and brand.

  • Expand your perspective by considering how you want to embody your archetype vs people’s perception of you.

  • Sources for further deepening and expansion.

What you’ll get:

A complete digital (and printable) workbook with:

  • an introduction to the archetype theory and the psychology behind it

  • an overview over all the 12 brand archetypes and how their characteristics show up in their brand, with examples

  • structured exercises and reflection points

  • sources on how to deepen and expand your archetype

Start today:
When you have a clear understanding of your authentic personality, everything runs more effortless. The PDF is downloadable immediately after purchase.

A workbook that guides you on how to add your personality into your business, and how to activate it into an authentic brand.

The Brand Archetypes exercise is the process I lead all of my clients through, and it is a foundational part in all Brand Strategy project.

My intention with this workbook is to enable you to do this work on your own in your own way. Use it to spark inspiration or to create your own Brand Archetype that can guide you as you build your business and brand. .

By completing this workbook, you will have gained a lot of insight about your and your business’ values, purpose and ambition. You’ll be guided on how to activate it into an authentic brand.

Practical tools to:

  • Learn how to use a framework to ground you in value-driven decision making in your design, communication, business development, operations, user experience, etc.

  • Explore and define your Brand Archetype through structured questions

  • Create your own guidelines on how to activate the red thread in all parts of your business and brand.

  • Expand your perspective by considering how you want to embody your archetype vs people’s perception of you.

  • Sources for further deepening and expansion.

What you’ll get:

A complete digital (and printable) workbook with:

  • an introduction to the archetype theory and the psychology behind it

  • an overview over all the 12 brand archetypes and how their characteristics show up in their brand, with examples

  • structured exercises and reflection points

  • sources on how to deepen and expand your archetype

Start today:
When you have a clear understanding of your authentic personality, everything runs more effortless. The PDF is downloadable immediately after purchase.

For those who want to create an authentic and value-driven business and brand.

This workbook is created for those who dream of starting something and to those that have already made the jump. And for those who are stuck in a brand that is starting to feel forced and imposterous.

MEET THE AUTHOR

I’m June. A Creative, Strategic, and Structured mind

Seeking authenticity and a sense of freedom, I’ve embarked on my biggest journey yet. I founded the Brand by June concept in the early months of 2023, and have worked freelance ever since.

I have worked with startups, scaleups and grownups for several years to help them build and grow their brand and business. With trained facilitation skills and attention to how details make a whole, I work together with founders of small, medium and big businesses to create brands to develop and maintain a clear and authentic brand that will stand the test of time.

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