Understanding your market is the foundation of any strategic work. The ability understand what motivates and frustrates your customers, understanding why your competition is doing what they are doing, and discovering opportunities in the market is key to the success of any business.

Competitor analysis, customer analysis, insight collection, survey design, brand audit, etc.

Craft your brand so you can show your value, stand out in the market, and create strong and lasting impressions. Defining your brand strategy will not only make it easier to stay on course and focused on your mission, but it will enhance your communication and sales efforts (even with low budgets).

Brand platform (purpose, vision, mission), positioning, brand architecture, naming, identity, workshop facilitation etc.

Who are your customers, where can we reach them, and how can we get them to actively engage? Communication and marketing are about relating your brand to the motivation of your customers, by enhance how you can be of value to them and ultimately encourage sales.

Target audience, messaging, channels, communication & marketing plan, etc.

Set your strategy into life. Implementing the strategic changes and evolving how you show up in your market involves evaluating, upgrade or totally re-brand your customer touch-points. I can support in planning and project management, or actively join your team of do’ers.

Web management, customer journey, SEO, e-commerce, content creation, social media, etc.